If it is true that 96% of all EVE Online players are male, it is probably safe to assume that most viewers of the EVE Alliance Tournament video stream are, too. I therefore would not have expected to see so many ads for feminine cosmetics and hygiene products.
(Or it’s a personalized ad thing and it has problems profiling me. Facebook is likewise hilariously off whenever I log in and look at the ad sidebar.)
2 thoughts on “Wrong Audience”
In the case of the stream, probably has more to do with the name “EVE” than anything else, automated tools are automated. 🙂
You know, you might be on to something there. I didn’t even think of that!